The Menu Economist
One menu move, every week.
Each issue takes a single behavioral-economics move and shows how the famous menus in our catalog run it, with the real grades and ticket numbers pulled straight from the breakdowns. The pattern, not the anecdote.
Issue No. 2 · June 28, 2026
The box trick: naming a bundle after its own price
When the deal's name is its price, there is nothing left to add up. The only question becomes which tier, and that one has already been answered for you.
Featuring: Taco Bell, Domino's, Dunkin', Chili's Grill & Bar, McDonald's
Read issue No. 2→Issue No. 3 · June 28, 2026
The multiplier: why the price you trust is not the price you pay
The cheapest thing on the menu is doing a job. It earns your trust, and then everything you add on top of it feels like fair game.
Featuring: Domino's, Chili's Grill & Bar, Chipotle Mexican Grill, Dunkin', McDonald's
Read issue No. 3→Issue No. 1 · June 21, 2026
Drop the dollar sign: how the priciest menus hide the price
The best-evidenced move in menu design is also the cheapest, and the rooms with the most pricing power run it hardest.
Featuring: Nopa, Zuni Cafe, Pearl 6101, 4505 Burgers & BBQ
Read issue No. 1→Get the next issue
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