Menu type
Coffee and cafe menu craft, graded
Coffee is the highest-frequency purchase in food, so the menu optimizes for habit: invented size names, an endlessly customizable core, and a loyalty app that turns the daily run into a prepaid commitment. Here is how the cafes price a relationship, not a cup.
3 breakdowns graded
ChainA-How renaming the sizes hides the ladder and sells the middle
Starbucks
Tall is the small. The names hide the ounces, the app hides the payment, and a pumpkin drink restarts the whole calendar every August. The most studied size menu in the world.
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ChainA-Anchor the cheap coffee with a premium latte, bundle the breakfast, and gamify the daily visit, so the run becomes a habit and the check climbs on customization
Dunkin'
A premium latte anchors the cheap iced coffee as the obvious default, the $6 Meal Deal bundles the breakfast, and Dunkin' Rewards turns the morning run into a streak. The menu craft is textbook; the strain is price creep and an app that increasingly decides the real price.
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IndependentB+Sell the relationship, not the coffee.
Saint Frank Coffee
An SF specialty roaster that prices a latte at a fine-coffee premium and justifies it with a story: named farms, tasting notes, and a 'relationship coffee' ethos that turns a cup into a cause.
Read the breakdown→Browse other menu types
Fast food
QSR value, drive-thru speed, and a dollar menu as the anchor
Fast casual
Build-your-own lines, premium counter service, and the hidden running total
Casual dining
Sit-down boards, the combo deal, and the appetizer-to-dessert journey
Fine dining
No dollar signs, tasting-menu math, and pricing the room over the plate
Pizza
The mix-and-match deal, the build-your-own cart, and scarcity by the pie
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